THE MAKING OF PERSONAL DATA FAIR FOR CONSUMERS, MARKETERS AND MERCHANTS THROUGH THE CARRY PROTOCOL

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It is very disappointing that despite the gigantic size of the offline market which is worth a whopping USD 25 trillion it still lags behind in technology as a result of the amount of time needed in the introduction as well as the spread of new technology. This stagnation is caused by varying factors ranging from a lack in transparency, to an outdated system of offline advertising, as well as the fact that there is a minute level of understanding between merchants and consumers to incomplete consumer data. It is quite difficult to identify consumer data in the offline market because data cannot be consolidated as it is split amongst different players. 

Thousands of dollars are spent on offline market advertising like handing out fliers, which lacks efficiency coupled with the fact that there is no way of knowing the effectiveness of the campaign or if it even drives real traffic or pulls in revenue. It is subject to technological disruption.

The Carry Protocol platform aims at resolving these issues. The Carry Protocol is a platform that connects merchants and consumers using the block chain. It intends to create a healthy ecosystem for merchants, contributors and everyday consumers by offering rewards to chief contributors to the Carry Protocol growth. 

The Carry Protocol intends to solve the issues plaguing the offline market by;
  • Providing a platform where merchants and consumers can interact and understand each other, 
  • By empowering consumers with the ability to control their transaction data as well as monetizing the information, 
  • Creating a new and highly effective advertising channel and ensuring transparency 
A major advantage of the Carry Protocol is that it is teamed up with the founding members of Spoqa: a platform with over 15million users, 10,000 partners and tracks over 2 billion dollars worth of offline payment data per year. This success achieved in an aggressive environment like the offline market is no mean feat and thus indicates a potential that the Carry Protocol will also achieve success as a partner. As a partner, Spoqa intends to give the Carry Protocol platform a strong and competitive edge in the market by enhancing merchant and consumer outputs into the Carry Protocol and making it one of the fastest applications in the real world.

The Carry Team also has a block chain technology foundation and intends to use the block chain technology to solve the prevalent issues of the offline market. 

It consists of two main components; 
The Block chain which involves;
  • The Carry Transaction database refers to the database where consumers generate and upload transaction data. 
  • Carry smart contracts supports the issuance and use of tokens on the Carry Protocol. 
The APIs which includes;
  • Carry Wallet APIs, helps consumers to manage, control their crypto currency, transaction data, privacy settings and also helps wallet apps to support Carry Protocol. 
  • Carry Device API, sends payment data to consumers wallet, provides payment with crypto currency option an also allows devices to support Carry Protocol. 
By ensuring the protection of consumer privacy and anonymity through shield and data encryption, the Carry Protocol makes good of its mission to give full data authority and control to the consumer. The Carry platform encourages consumers to upload their transaction data by rewarding consumers who upload with CRE. To ease the stress as well as curtail the huge amount of funds required for advertising, advertisers can use the transaction data stored on the block chain to find customers suitable for their marketing needs. It also enables advertisers with the ability to track the effects of their ads on the target audience. This method surpasses the traditional method of handing out flyers and if there’s a merger between the Carry Protocol data and already existing data, then there would definitely be an increase in offline markets advertisements.

Surmarising from the above, it is without doubt worthy to note that the Carry Protocol is a highly effective and necessary platform which helps to boost businesses as well as advertisements and can solve the prevalent issues inherent in the offline market. Although most of the advertisers on the carry platform are expected to be merchants but it is not restricted to merchants alone as government enterprises, non-governmental organizations, companies intending to improve their corporate image, public enterprises and others could also use the Carry Protocol platform as its use cuts across a wide range of areas.

To Learn more about Carry Protocol, Kindly check the links below:

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